Running a business is hard, make no mistake. But in this day and age, running a business can be made significantly easier with an effective and well optimised website. Whether you use your website to sell your products or services, or to inform people about what it is you do, simply put a website is pretty much a necessity for business in the 21st century.
It’s not always immediately obvious that you may need a website though, so take a look at our 5 smart tips below to see if you should get in touch with iNeedSocial, one of the top web design companies in London.
Reach a Bigger Audience
Do people know about your business? Do they know about you? Brand awareness is a huge sticking point for a lot of companies these days. It’s generally assumed that if people want the service you provide, they will find you. Not correct; there is so much competition out there for a few services that you need to make sure you’re grabbing as many eyes and ears as possible. A website is the simplest, easiest and most cost-effective way of doing this, so save yourself hours of handing out flyers and attending millions of trade fairs. Build a holistic, authentic and conversion-focused website, and let it do all the hard work for you!
If you sell physical products, you already know how tricky it can be selling your wares! If you’re without a website, you need to have business premises otherwise you’re going to have major issues stocking, marketing and selling your products. And rental prices are not cheap!
Having a website built for you, somewhere your audience can find information about You, about your business, and can move on to purchase your products, this is a huge convenience factor!
Not only does it save you money on renting business premises, it gives you the ability to curate an informative and inspiring online product catalogue, and gives you back all the time you had previously sacrificed promoting your business! Now, instead you can build your audience base, increase your expertise and create real relationships with your customers which builds loyalty!
Increase your Sales
A single physical store isn’t going to get you the revenue you need to succeed, not unless the footfall outside is like Oxford Street at Christmas!
Having an internationally available website, fully stocked with engaging, keyword targeted copy, relevant images and SEO optimised to within an inch of its life, this will get you the revenue you need to grow, and build a strong business.
With smart web development, you can build an online store that tells people who you are, why you’re the place to go for your specific product, and build trust with them so they eagerly buy from you, more efficiently than a quick face-to-face meeting.
Save your time and money!!
If no one knows who you are, why would they buy from you? If you don’t have any kind of reputation to speak of, potential customers will be unsure of whether or not you can be trusted, and more than likely will return to stores they’ve got a history with.
A website builds your business reputation, asserting your business as an expert in the industry and reassuring customers that your products are genuine and your industry expertise is second to none. People need to feel confident when making online purchases, and a strong, well-populated website and industry reputation will do just that.
Web development is a must for succeeding in business these days, so start out on the right foot and get in touch with the web design experts, iNeedSocial, for flexible pricing and consistent results.